ENTP 351: The Entrepreneurial Musician, Spring 2017
Syllabus
- ENTP 351: Spring 2017 Syllabus Version 2 (Edited 2/13/2017)
Assignments
- Questionnaire: PDF, MS Word
- Reflections and Personal Essay
- Planning Tools
- Final Project: Informal Proposal
- Final Project -- Detailed Assignment Sheet
- Professional Tools
- Final Reflection
Week 1: Introduction to The Entrepreneurial Musician
Handouts:
Reflective Writing: A basic introduction (University of Portsmouth)
Post-Class Reading:
- Rebecca Solnit, “Foreword to the Third Edition: Grounds for Hope” (pages xi-xxvi) and “Looking into Darkness” (pages 1-5) from Hope in the Dark (2016).
Week 2: 'The Death of the Artist'
Required Readings:
- Claire Chase: 2013 Bienen School of Music Convocation Address
- Mitsuko Uchida interview: 'It's not enough to play the piano – it takes a lifetime to understand music'
- Andrew Simonet, "Chapter 1: The Role of the Artist” from Making Your Life as an Artist (pages 1-35)
Supplementary Readings:
- William Deresziewicz: The Death of the Artist—and the Birth of the Creative Entrepreneur
Class Media:
- PBS NewsHour: "Performing Artists Compete, Move, Adapt in Tough Economy", aired June 27, 2013.
Post-Class Readings and Resources:
- Andrew Lee: “Claire Chase and the Winner Take All Economy”, New Music Box, August 2014.
- Read/Listen: Following Claire Chase: A Week in the Life of a Working Musician (NPR, Lara Pellegrinelli)
- David Lowery: “Meet the New Boss: Worse Than the Old Boss” Full Post. Trichordist blog, April 2012.
- Chris Castle and Amy E. Mitchell: “Twenty Questions for New Artists”
Week 3: "Music makes the world a better place" -- but how?
Required Readings:
- Christopher Small: "Prelude" from Musicking (1998).
- Read: Ashoka U Student Kit, “First Things First: What is Social Entrepreneurship” (page 5) and “Going Deeper: Understanding Social Entrepreneurs” (page 9). Skim through pages 5-9 and click on the links for programs and problems that interest you.
Week 5: Planning Tools + Introduction to the Final Project
Required Readings:
- Andrew Simonet, Making Your Life as an Artist, “Our Punishing Lives” (38-53); “Our skills” (56-91); “Planning” (94-111); “Mission” (114-129); “Money” (132-157); “Time” (160-173). These are very short chapters. Scan them, and return to them as needed as you work on your “Planning Tools” assignments.
Supplementary Readings and Resources:
- David Cutler, Chapter 8, "Personal Finance for Musicians" from The Savvy Musician" (2010)
- Strike Debt/Occupy Wall Street, "The Debt Resistors Operations Manual" (online version here) (downloadable eBook PDF here) -- check out section on Student Debt
- Sample Personal Budget
- John Armstrong, "How to Worry Less About Money", PDF on Google Drive. (Scan pp. 1-20, read more, if you enjoy his perspective.)
- Neil Gaiman: Commencement Speech, University of the Arts (2012)
- Sir Ken Robinson, "Changing Educational Paradigms" (divergent thinking)
Week 6: Building a Network
Required Readings:
- Harvard Law School: Sample Networking Emails and Thank You Notes
- Artspire: Chapter 18, "Networking" from The Profitable Artist (New York Foundation for the Arts, 2011)
Supplementary Readings and Resources:
- Ramit Sethi: 9 Word for Word Scripts
- Mailchimp: Free, easy-to-use mailing list software
Week 9: Bios
Readings and Resources:
- NEC EM handout on bio writing
- Sample bios and press releases from Lara Pellegrinelli's workshop on publicity
- Deceptive Cadence blog: Why Can't Artist Bios be Better?
- WQXR Blog: 9 Classical Musician Program Bios That Aren't Terrible
- Writing an Artist Statement (old assignment: has suggestions for an exercise "how to interview yourself" (really helpful and fun, for getting at the stories that drive you)
Week 10: Employment Opportunities
Class Media and Resources:
- Stanford University Center for the Advancement of Women's Leadership: Resources on negotiation
- NEC Bridge Database
- Transferable skills for musicians
- Effectiveness of job search strategies
- Harvard: Action verbs for resumes
- Harvard Law School: Resumes + before and after examples
- NEC EM Handouts on Resumes, Cover Letters and much more
- Sample internship posting: Boston New Music Initiative
- Sample job posting: Metropolitan Opera Research Associate
- Sample fellowship posting: Community MusicWorks Fellowship Lab
- Sample fellowship posting: Ensemble Connect: Audience Engagement Institute
Week 2: Introduction to Social Entrepreneurship
Required Readings:
- Andrew Simonet, "Chapter 1: The Role of the Artist” from Making Your Life as an Artist (pages 1-35, see link above)
- Rebecca Solnit, “Foreword to the Third Edition: Grounds for Hope” (pages xi-xxvi) and “Looking into Darkness” (pages 1-5) from Hope in the Dark (2016).
- Ashoka U Student Kit, “First Things First: What is Social Entrepreneurship” (page 5) and “Going Deeper: Understanding Social Entrepreneurs” (page 9). Skim through pages 5-9 and click on the links for programs and problems that interest you.
Handouts:
- Critique Sentence Starters
- Sketching an Entrepreneurial Model
- Case Studies in Entrepreneurship
- Week 2 Slides
Weeks 3 & 4: Introduction to Design Thinking
Required Readings
- Harvard Business Review, "What Design Thinking is Doing for the San Francisco Opera"
- Stanford d.School, Bootcamp Bootleg, "Modes: Empathize, Define, Ideate, Prototype, Test" (pages 4-8)
Handouts, Class Media, Supplementary Reading
- Slides from Annie Phillips' Presentation
- Andrew Simonet, "Our Punishing Lives" and "Our Skills" from Making Your Life as an Artist (pages 37-91).
- Brene Brown, "Chapter 1: Scarcity" and "Chapter 6: Disruptive Engagement" from Daring Greatly (2012).
- Video: Sir Ken Robinson, "Changing Educational Paradigms" RSA Animate
- Video: George Land, "The Failure of Success" (TEDxTucson)
- Annie Phillips: website
- IDEO Field Guide to Human-Centered Design, IDEO (2015).
Week 6: Introduction to the Final Project
Handouts:
- Effectiveness of job searching strategies
- Upcoming dates and deadlines
- Harvard Law School: Sample Networking Emails and Thank You Notes
- Ramit Sethi: 9 Word for Word Scripts
Week 8: Time and Money
Readings:
- Andrew Simonet, “Money” (pages 132-157) from Making Your Life as an Artist.
- David Cutler, Chapter 8, "Personal Finance for Musicians" from The Savvy Musician" (2010)
Additional Media and Handouts
- Sample Personal Budget
- Neil Gabler, "The Secret Shame of Middle-Class Americans", The Atlantic, May 2016.
- Scan Pages 1-20 of John Armstrong, "How to Worry Less About Money", PDF on Google Drive. (Read more, if you enjoy his perspective).
- Slides from class lecture
Week 12: Presentations + Transferable Skills
Handouts
- Transferable Skills List
- EM Department handouts on many areas of career development (Dropbox folder)
Week 2
Handout: Introduction to Media Literacy
Assignment: Response Paper
Print Media Example: Daniel Wakin, "Freelance Musicians Hear Mournful Coda as Jobs Dry Up", New Yotk Times, December 3, 2010. (article on NYT website and multimedia feature on NYT website)
Television Media Example: "Performing Artists Compete, Move, Adapt in Tough Economy", PBS NewsHour, aired June 27, 2013. (video)
Print Media Example: Corinne Ramey, “Classical Music, Modern Problems: New York City's Three Major Conservatories Work to Prepare Its Students for the Competitive Realities of the Workplace” Wall Street Journal, August 30 2013: article on WSJ website or pdf
Radio Media Example: Kurt Anderson, interview with Scott Timberg, Studio 360, National Public Radio, 27 April 2013: audio on NPR website
Web Media Example: Bill Anschell, "Notes from the Lobby: Careers in Jazz", All About Jazz, 12 June 2012.
Cartoon: Bill Watterson's advice to College Grads
Resource: "Artist Revenue Streams", Future of Music Coalition (in particular, look at Jazz Sideman-Bandleader and Contemporary Chamber Ensemble).
Week 4: Entrepreneurial Challenge
Alternate Assignment: A Thought Experiment
Week 6: Personal Mission Statement
Week 8: E-Advisor Assignment
Assignment: Entrepreneurial Advisor
Handout: Strategic, Operational and Tactical Goals
Week 11: Time/Money + Final Project
Reading: Selections from John Armstrong's book "How to Worry Less About Money"
Reading: New England Foundation for the Arts: New England's Creative Economy: Nonprofit Sector Impact (2011 report)
Reading: CultureBot: The Untenable Economics of Dancing
Handout: Financial Priorities in Your Twenties
YNAB (You Need a Budget): Excellent personal finance program, now free for college students. Details on how to get your free license are here.
The effects of compound interest on retirement savings. Blog post and graphic from Business Insider.
Student Loan Borrower Assistance: website with excellent resources about student loan debt
Sample budget template (Excel spreadsheet)
Week 14
Assignment: End-of-Semester Reflection Paper (PDF)